Egypt
Brand Manager
A Brand Manager at Mamiba must focus on developing a brand’s profit and loss performance, image
and positioning compared to competitors.
JOB DESCRIPTION
QUALIFICATION
- Take brand ownership and manage all aspects of the brand through the supply chain
- Analyzing the brand position and current strategy and highlighting areas of weaknesses
- Creating a brand plan and brand strategy and ensuring all aspects of the product align with the goals of the brand.
- Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues
- Monitor product distribution and consumer reactions
- Creating an enduring brand message that results in increased sales, brand loyalty and improving market share.
- Championing the brand internally making sure all elements of the company understand the brand and its goals.
- Working closely with all parts of the company to ensure commercial goals of the brand are met.
- Developing and sustaining strong working relationships with all stakeholders.
- Playing a key part in buying, sourcing and manufacturing of the brands products and ensuring all aspects of the supply chain align with the brand.
- Anticipate bottlenecks
- Developing high quality and effective marketing materials that align correctly with the overall brand strategy.
- Realistic forecasting of sales and volume for the brand ensuring all parts of the company are geared accordingly.
- Presenting the brand strategy to directors and sales and marketing teams at internal meetings
- Measure, report performance of external agencies and ensure marketing budgets are met.
- Seek out new marketing opportunities that fit with the brand and maximize all opportunities for growth.
- Brainstorm new and innovative growth strategies.
QUALIFICATION
- Proven working experience as brand manager or associate brand manager
- Drive for results and leaderships skills
- Excellent understanding of the full marketing mix
- Highly creative with ability to think out of box
- Experience in identifying target audiences and devising campaigns that engage, inform and motivate
- Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management
- Strong analytical skills and data-driven thinking Advanced communication and interpersonal skills
- Up-to-date with latest trends and marketing best practices
- Comfortable working with numbers, metrics and spreadsheets
- Excellent command of the English language
- BS/MS degree in marketing or a related field
Job Id: 1wsGm8a35b8sLDiDiySs9TL5rl4Lf/ulXOv0NuymmqjJNq48FfobHSRHaftyANbG/FazMMrSFUrJ134BlpcWefin8QguQT8m7oebtzKldDiX0w==
- Locations
- Egypt
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